About Us

We started as a mother-daughter duo, rooted in a shared love for Indian textiles. The driving force and inspiration behind our brand is my mom, who has always been passionate about seeing beautiful ethnic prints translated into all types of contemporary clothing, far beyond the traditional suits and sarees. She noticed that printed tops and shirts often came with an extremely high price tag, limiting their accessibility. It was this gap, the need for high-quality, diverse, and affordable Jaipuri prints in modern silhouettes, that sparked the idea for our entire collection. We are committed to celebrating this traditional art form while making it accessible for your everyday wardrobe. 

We invite you to join us on this journey as we continue to grow and share the art of Jaipuri printing!